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Archive for April 2008

April 30th, 2008

SEO Code of Ethics - “Do No Harm”

I love stumbling on worthwhile information :)
SEO Code of Ethics - “Do No Harm”
A synopsis;
Whereas all parties are working towards presenting relevant and high quality information in an easy to use format to information seekers, and whereas SEO practitioners are being contracted to assist clients in obtaining higher rankings for client pages, we (and those […]

By Mark -- 0 comments

April 29th, 2008

New Forum: Buying And Selling A Web Site

And I found our CEO hanging out there! :)
New Forum: How To Buy and Sell A Web Site at Sitepoint which Shayne Tilley calls “a dedicated place on the SitePoint forums for people to share their own experiences in buying and selling websites.”
The first thread is a sticky from catweasel, “Advice For Buyers” and offers […]

By Mark -- 0 comments

April 29th, 2008

ClickZ Job Board

I’m happy to say that our list of job boards is increasing by another one…
From the ClickZ News Blog;
“ClickZ Job Board: Start Your Hunt Here
Looking for an Internet marketing job? Newly posted openings on the ClickZ Job Board include online program director, senior art director, Web designer, natural search consultant, e-mail marketing manager, and others.
The […]

By Mark -- 0 comments

April 28th, 2008

Free Markup Validation Service

Because I’ve seen folks concerned about code in your page affecting Google PR. From the W3C…
The Markup Validator is a free service by W3C that helps check the validity of Web documents.
Most Web documents are written using markup languages, such as HTML or XHTML. These languages are defined by technical specifications, which usually include a […]

By Mark -- 0 comments

April 28th, 2008

How Successful Are Boycotts - Really?

May 1st is the date!
Sellers say they’ll boycott eBay and now writers will be boycotting Amazon.
Funny, but I find the news about Amazon strange. On one hand some say they’re “Standing Tall” and on another hand others say their Stock is Losing Ground. Causing wonder and amazement :) Actually it appears that profit margins are […]

By Mark -- 1 comment

April 25th, 2008

Copywriters Are Not Content Writers

And I’m sure many of you know that already :)
A real copywriter - someone writing sales and marketing copy. Content writers - depends entirely on the subject matter. Sales letter writers are copywriters but called “direct response copywriters.”
[Quote compiled from two resources - Digital Point and “Writers vs. Copywriters”]
Here are some places you can find […]

By Mark -- 5 comments

April 24th, 2008

Might Makes Right - Amazon/Booksurge/Nation

Therein lies the overriding, lawless attitude and it has sadly pervaded our society because the powers that be are in full accord. What is a writer or home worker to do? We’ll figure it out! There is an answer, somewhere. In the mean time…
Reminded by “Author” at Deborah Woehr’s post, that Might Makes Right is […]

By Mark -- 1 comment

April 23rd, 2008

Newspapers Online Revenue Growth Slowing

Online Revenue Growth Slows For Newspapers
“Newspaper publishers are seeing a significant slowdown in the growth rate of online revenue.”
That’s not all either - Print revenue has also plummeted in double digits for the first three months of 2008. Online classifieds have slowed while online display advertising is booming.
“Newspapers’ online classifieds are particularly vulnerable because most […]

By Mark -- 0 comments

April 22nd, 2008

Wonderfully Stunning News!

No, I’m really not that serious - read the title and think “sarcasm.”

Kindle: Amazon’s New Wireless Reading Device Is Back On The Shelves!
Wow, I wrote this back in December and it seems like I lost track of Kindle’s existence because I’d check to see if it was in stock early on and it never was […]

By Mark -- 2 comments

April 21st, 2008

Generosity As Business Strategy

Bob Dunlap, Director of Marketing at Clickbank, wrote this piece recently…
Generosity As Business Strategy
He wrote it to send a thoughtful message to publishers who use Clickbank and its affiliates to earn money online. Besides filling a need or solving a problem for a customer there was something else that Bob referred to that made specific […]

By Mark -- 0 comments

April 21st, 2008

Forced Continuity?

Or - constant vigilance is the IM watchword…
So, you’ve purchased and have been extremely happy with a certain marketers’ products and are ready and willing to continue to buy from that marketer. Makes sense. But it doesn’t mean, unfortunately, that you let your guard down and no longer do the right thing for yourself.
Read through […]

By Mark -- 0 comments

April 18th, 2008

The Flood Begins With The First Raindrop

Yeah, how profound eh? :)
eBay fury fires competition
“As the controversy surrounding eBay’s decision to compel sellers to use its PayPal service builds, a group of ex-power sellers have banded together and left eBay to launch their own auction site.”
A group is much more than a drop. They’re calling the new auction site “bang4bucks” and though […]

By Mark -- 2 comments

April 18th, 2008

So, You’re Hogtied To One Payment System?

And one of the first few thoughts are whether or not that is fair, legal, greedy or monopolistic?
Down under, they are concerned with eBay Australia’s requirement that sellers only offer PayPal as a payment processor for their auctions.
eBay Australia Sellers React to PayPal-Only Policy
“eBay Australia made a decision to remove direct deposit, money orders and […]

By Mark -- 0 comments

April 17th, 2008

Barnes and Noble [There Are Others]

Although I personally do not know if this is a viable alternative to Amazon I thought it would be an idea to post information that might be of help…
Getting Started With B&N;
If you are a publisher who would like to sell your books through Barnes & Noble.com, you must become a Vendor of Record with […]

By Mark -- 2 comments

April 16th, 2008

Be Reminded - You Need A Privacy Policy

Google Adsense updated their Terms for publishers weeks ago…
“We’ve also added some specific requirements that make it necessary for publishers to post and abide by a transparent privacy policy that users see. According to this policy, publishers must notify their users of the use of cookies and/or web beacons to collect data in the ad […]

By Mark -- 3 comments