Forced Continuity?
Or - constant vigilance is the IM watchword…
So, you’ve purchased and have been extremely happy with a certain marketers’ products and are ready and willing to continue to buy from that marketer. Makes sense. But it doesn’t mean, unfortunately, that you let your guard down and no longer do the right thing for yourself.
Read through the sales copy! Including the bonuses…
Here’s an example;
Adsense Secrets (thread in the Warrior Forum, you may need to subscribe) - Now, Joel is very well known and this is not meant to disparage him in any way. His long-term customers have already let him know what they think and he’s adapted positively. From his apology, he may even have fooled himself.
But, what happened was that some folks purchased Joels’ new Adsense Secrets book and neglected to notice, because they didn’t read diligently enough, in one of the bonuses, that there was a recurring subscription also being agreed to.
What no doubt raised the heat was that the book was only $9.97 and the subscription was $29.95 per month! Even a well-seasoned marketer, Kim Standerline, needed a warning email from a fellow marketer to become aware of the additional charge.
Forced Continuity? It appears that this is the term for this sales method, not a new term either, which was not well-received at all.
Tags: Adsense Secrets, Forced Continuity, Joel Comm, Recurring SubscriptionsRelated Stories
POSTED IN: Adsense Case Studies, Business Tips, Worth Passing Along
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