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Google Demonized Once Again

by Mark on March 14th, 2008

Google Now Selling SEO Services Via Performics

“Google is now offering paid services that promise improved search engine listings in Google itself, a 100% conflict of interest.”

And the negativity increases in the comments…

  • “Unethical behavior”
  • “Internet domination should be their new phrase”
  • “This will be the beginning of the end for Google”
  • “More evil than MS buying Yahoo!”
  • “Preposterous”
  • “Pretty fishy to me”

From Danny Sullivan;

“And the Google official stance? Here’s what I received yesterday:

We intend to spend the next several months assessing all of DoubleClick’s products and services including those offered by Performics. In the near term, we intend to operate Performics as a stand-alone business unit consistent with its past practices. Upon the completion of our integration planning with respect to Performics, we will be in a better position to announce our future plans for this business.

A purchase initially worth more than $3 billion, and Google still hasn’t assessed that Performics poses such a huge conflict to own? Disappointing. Google should have announced a spin-off yesterday. I’d hope they’ll rapidly move forward with doing that.”

No disrespect towards Danny because I respect him a lot, but why is everyone so dead set on letting Google know how they ought to run their business? Give them a chance. If/when they decide what they want to do, they’ll do it and it will be over. If they need your input in the meantime, I’m sure they’ll let you know…

Tags: DoublClick, , Improved Search Engine Listings, Performics,

POSTED IN: SEO, Web Happenings

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