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Archive for the ‘Google-Adwords’ Category

July 12th, 2008

Google’s Conversion University - Outcomes

Helpful information from Google on many conversion techniques…
Conversion University
We now move on to “Outcomes” which is further broken down into;

Website Optimizer Overview: “Website Optimizer allows you to test changes in the website content of your pages in order to determine what will be most effective in getting conversions. You choose what parts of a page […]

By Mark -- 0 comments

July 8th, 2008

Google’s Conversion University - Onsite Behavior Analysis

Tons of helpful information from Google on many conversion techniques…
Conversion University
We move on to “Onsite Behavior Analysis” which is further broken down into;

Five Tips for Writing Effective Web Headlines: “One of the easiest, low-tech ways to make users stick around and look at your products or services is to catch their attention with an engaging […]

By Mark -- 0 comments

July 7th, 2008

Google’s Conversion University

Tons of helpful information from Google on many conversion techniques…
Conversion University
It all begins with “Acquisition” which is further broken down into;

Sitemaps for Search Engine Optimization (SEO): “Here are five ways Google Sitemaps can help you drive more potential customers to your site and improve the visibility of your content.”
A Benchmark Strategy to Search Engine Marketing […]

By Mark -- 0 comments

June 26th, 2008

Designed With Media Planners In Mind - Google Ad Planner

H/T to Nathania Johnson at the Search Engine Blog.
Introducing Google Ad Planner
To make your life easier, we’re introducing Google Ad Planner, a research and media planning tool that connects advertisers and publishers. When using Google Ad Planner, simply enter demographics and sites associated with your target audience, and the tool will return information about sites […]

By Mark -- 0 comments

May 28th, 2008

Google Adwords, June, Gift-Giving, Demographic Bidding

Brides, Dads and Grads…
There is a lot going on in June and Google wants to remind you how to use Adwords to take advantage of it through Demographic Bidding.
What Is Demographic Bidding?
“Demographic bidding is a way to help your ad reach audiences of a certain age or gender. If you want your ads to be […]

By Mark -- 0 comments