Google’s Conversion University - Onsite Behavior Analysis
Tons of helpful information from Google on many conversion techniques…
We move on to “Onsite Behavior Analysis” which is further broken down into;
- Five Tips for Writing Effective Web Headlines: “One of the easiest, low-tech ways to make users stick around and look at your products or services is to catch their attention with an engaging headline. Recent research suggests that users decide to stay or leave your site in 8 seconds or less — in that short amount of time, headlines are the one piece of copy that users will actually read.”
- Five Questions To Ask of Your Site Search Data: “A search box is a goldmine of information for you the site owner, because each time visitors search your site, they tell you in their own words what they are looking for. This article shows you five key ways you can use the data in your Google Analytics Site Search reports to understand visitor intent.”
- Five Objectives of Website Copy: “Informative text is reassuring to visitors and it gives search engines something to crawl. Let’s look at five things you can accomplish with text.”
- Segmenting Your Visitors: “Segmentation is simply breaking your visitors into groups and examining traffic and conversion data for those groups.”
- Design Your Website for Increased ROI: “It’s easy to over-focus on driving traffic to your site while overlooking another equally important key to website ROI - content optimization. Make the time, money, and effort you’ve spent developing your online marketing pay off. Design a website that gets visitors to take action.”
And a bonus section - Six Steps To Conversion Health; “Consider these six points as you assess the strengths and weaknesses of your current site and plan your re-design.”
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