Is It A Risk To Call Seth Godin Wise?
Speaking of “Dating Your Prospects” at eBay Live, Seth Godin offers valuable thoughts and suggestions…
Julia Wilkinson tells us the reason Seth asked rhetorically “Why are you not dating your prospects” is “to build communication with them; a way to differentiate yourself from all the other products on the proverbial shelf.”
That isn’t really new news. What he says next isn’t either but it is wisdom surely worth attention;
The other big question he had for the audience was “Is eBay a platform or a job?” As a platform, you can use it to “build something far bigger than you can imagine.
The key, he said, is to “do something remarkable,” which means “worth making a remark about.” The cycle, as it looks like in a diagram, is to “be remarkable, tell a story to your sneezers, they spread the word, and you get permission from them” to keep in touch with them via an e-mail newsletter, blog, etc.”
And the message to disenchanted eBay sellers might be to use your platform rather than depend on your job! Grow your platform into a newer, bigger platform rather than get stuck in a diminishing job. Do something differently…
He also advised people to pick something they have passion about, and advocated giving away ebooks for free to spread the word about your business. “Digital things want to be free,” he said, which brought another laugh, but Godin said tongue-in-cheek he didn’t think it was funny. “The enemy is not piracy, but obscurity.”
I love it! - “The enemy is not piracy, but obscurity.”
Tags: Build Your Business, eBay Live, Remarkable, Seth GodinRelated Stories
POSTED IN: Business Tips, Web Tips, Worth Passing Along
1 opinion for Is It A Risk To Call Seth Godin Wise?
Donna
Jun 20, 2008 at 5:57 pm
Good point and worth remembering! thanks Donna
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