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Advertising On Mobile Devices

by Mark on June 11th, 2008

Is expected to become Google’s biggest source of profits in the future, according to Eric Schmidt;

“During a question-and-answer session at an event hosted in San Francisco by Syracuse University’s Newhouse School of Public Communications, Schmidt reiterated his belief that advertising on mobile devices eventually will emerge as Google’s biggest source of profits. The company hopes to be in a better position to deliver ads to people on the go during the second half of this year when it’s scheduled to unveil its new mobile software package, ‘‘Android.”

Google’s plans to make Android available to wide variety of mobile handsets have caused conflicts for Schmidt in his role as a director of Apple Inc., which makes the popular iPhone. Schmidt said he has had to excuse himself from ”one or two” Apple board meetings involving the iPhone, which he said currently accounts for a ”vast majority” of mobile traffic on Google’s search engine.”

Read more about Android here…

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