A Fundamental Reminder
Loren Baker on “Five Situations Where You SHOULD Use NoFollow for Linking”
- Use NoFollow when linking out to ScanAlert’s HackerSafe, Better Business Bureau or Verisign.
“HackerSafe won’t miss it… according to Yahoo they already have over 95 million incoming links.”
- Use NoFollow when linking out to you Feedburner RSS feed
“If you’re worried about duplicate content and your blog’s rankings, you may want to look into using a NoFollow on your Feedburner link.”
- Use NoFollow when linking out to questionable sites or content
“on occasion I tend to cover some spam sites or questionable marketing or link farm sites which I feel should be linked to, but in this case I want to put a condom on this link to make sure that I’m not passing PageRank and that there is no link association between my site and theirs.”
- Use NoFollow when linking to internal pages that don’t need PageRank
“Matt Cutts and many others recommend using NoFollow when linking to a site’s Privacy Policy, Contact Us page, Login page, Register page and secure pages.”
“And NEVER NoFollow an FAQ page.”
- Use NoFollow when linking to the same page many times from one page.
“If I have a site and its FAQ page has numerous links to internal pages like About Us or specific service pages, such as more than one link to each page, I feel it would it make sense to NoFollow the second and third link”
Eric Lander thinks “No Follow: An SEO Red Flag?”
“It is my belief that using the nofollow with the purpose of controlling the flow of links or link juice is a gigantic red flag in the eyes of the engines.”
To which Matt commented: “Nope, it’s not. Or at least, not at Google. I wouldn’t know about Yahoo/MSN/Ask, of course. :)”
Matt Cutts offers us the basics (from a Google perspective);
“The rel=”nofollow” attribute is an easy way for a website to tell search engines that the website can’t or doesn’t want to vouch for a link. The best-known use for nofollow is blog comment spam, but the mechanism is completely general. Nofollow is recommended anywhere that links can’t be vouched for. If your logs analysis program shows referrers as hyperlinks, I’d recommend using nofollow on those links. If you have a wiki that anyone on the web can edit, I’d recommend nofollow on those links until you can find a way to trust those links. In general, if you have an application that allows others to add links, web spammers will eventually find your pages and start annoying you.”
Tags: Eric Lander, Link Juice, Loren Baker, Matt_Cutts, No-Follow, SEORelated Stories
POSTED IN: SEO
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