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200 Signals?

by Mark on July 9th, 2007

I read the where, in response to “I have a lot of new links pointing to my site but my site’s toolbar PageRank has not changed in months” the answer was;

“Don’t worry :). We actually recalculate PageRank quite frequently, but only push toolbar PageRank updates occasionally. This is our respectful hint for you to worry less about PageRank, which is but one of over 200 signals that can affect how your site is crawled, indexed and ranked.”

And I’m finished . I found SEOmoz.org’s Search Engine Ranking Factors. I’m passing it on to you assuming you might be like me, having not seen it before now.

Notable content;

Top 10 Positive Factors

  1. Keyword Use in Title Tag
  2. Anchor Text of Inbound Link
  3. Global Link Popularity of Site
  4. Age of Site
  5. Link Popularity within the Site’s Internal Link Structure
  6. Topical Relevance of Inbound Links To Site
  7. Link Popularity of Site in Topical Community
  8. Keyword Use in Body Text
  9. Global Link Popularity of Linking Site
  10. Rate of New Inbound Links to Site

Most Controversial Factors

  1. Manual Authority/Weight Given to Site By Google
  2. Relevance of Site’s Primary Subject Matter To Query
  3. Participation in Link Schemes or Actively Selling Links
  4. Duplicate Title/Meta Tags on Many Pages
  5. Global Link Popularity of Linking Site
  6. Quality of the Document Content (as measured algorithmically)
  7. Domain Extension of Linking Site (edu, gov, com, ca, co.uk, etc)
  8. Server is Often Inaccessible to Bots
  9. External Links to Low Quality/Spam Sites
  10. TLD Extension of Site (edu, gov, us, ca, com, etc)

Top 5 Negative Factors

  1. Server is Often Inaccessible to Bots
  2. Content Very Similar or Duplicate of Existing Content in the Index
  3. External Links to Low Quality/Spam Sites
  4. Duplicate Title/Meta Tags on Many Pages
  5. Overuse of Targeted Keywords (Stuffing/Spamming)

Some of the most well-known names in SEO have comprised this list - well worth the read!

Tags: 200-Pagerank-signals, improving-pagerank, pagerank, pagerank-toolbar, search-engine-ranking-factors

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