Improve your Conversion Rate
Dave Child posts an interesting article that offers “Ten Ways To Improve Your Website Conversion Rate“.
If you’ve been in the Internet business at all, you’ll know that converting vistors to sales is important to earn profit. Whether you run with affiliate programs or an online e-store, Dave’s post offers some useful insight.
My personal favourite (and it’s so true) is number 8.
You don’t need to demand the user’s email address before letting them download a PDF. You don’t need their phone number when they fill out an email enquiry form. A user may not want to buy from you twice - so why make them create an account so they can buy again later before processing their first order? You can give the user the option to do all of these things by all means, but make sure it’s not compulsory.
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POSTED IN: Web Tips
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