Trusting Adsense
I’ve been pondering recently about advertisements on websites and the people who click them. Due to all the daily news and blog sites I read on a daily basis, I find myself confronted with advertisements of all shapes and sizes.
I find myself only just starting to click ads to find relevant content and most of the time I find it’s a Google ad.
Over the past few year’s I’ve come across my fair share of unwanted popups, attempted scams, Jamster ringtones, The you’ve won a free holiday ad and ads for pornography. I honestly think that in the back of my mind, I am almost scared to click on ads - unknown to where they will take me.
But with Google ads, I trust them. I trust that if a link says “Free php scripts” I know it will have Free php scripts and not some website trying to cram the crazy frog ringtone down my throat. *shudders*.
I generally NEVER click any advertisement that I don’t recognize and I’m wondering who does?
My guess is the Internet newbie’s. The people, who haven’t seen what I have seen, haven’t seen the extent of spam, virus’s and online scams. The type of people who browse the web with no firewall or anti-virus product. The type of people who don’t know what spyware is and the damage it can cause.
Google has gained my trust, I now click ads without fear and find my eyes are no longer trained to ignore but instead analyze them for worthy content.
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POSTED IN: Personal Thoughts
7 opinions for Trusting Adsense
JBagley
Nov 17, 2005 at 6:16 am
Thats interesting. Im one of those guys that seem to avoid clicking on ads, no matter where they come from. Im almost “scared” to click… :-)
As you say, you trust google ads for relevant content after the jump, and maybe I’ll give it a try…
Tom
Nov 17, 2005 at 8:42 am
I thinks that why google ads are quite cool, they are pretty much related to the content, rarther than this “You’ve won a free iPod” bollocks.
ME Liz Strauss
Nov 17, 2005 at 11:10 am
What I hate is the viral advertising that markets to blogs in this way–put my ad on your blog and you’ll bet millions of readers . . . I checked one out to see how the scam worked. Not only was it a pyramid deal, but also it encouraged pop-under ads. Grrrrrr.
smiles,
Liz
Scrivs
Nov 17, 2005 at 9:02 pm
What you talk about is exactly why everyone sees higher CTR with Adsense than with graphical type ads. Not everyone can create a banner ad, but basically anyone should be able to create an effective contextual ad.
Chris
Nov 18, 2005 at 1:12 am
While we’re on the topic, what kind of CPM is everybody experiencing out there. I notice a decent degree of fluctuation with mine, and frankly, I’m a little disappointed with how much I typically earn based on X number of users. I think I’m hitting like $7.50 per 1000 visitors, and that kind of seems low to me.
What’s going on with you guys out there?
Oh, and I think my CTR is like 4% or something. Poor, whatever it is.
Marko
Nov 20, 2005 at 7:35 am
@Chris: I wouldn’t be too disappointed, since I had almost ten times worse experience on my blog (before I removed ads). I earned around 0.9$ per 1000 visitors.
I can’t say I was too surprised, since Google often displayed poor matches or even a search ads input bar.
Tinus
Nov 21, 2005 at 4:32 am
With the new $0.01 minimum CPC in Adwords it won’t be long before we’ll see ‘ad spam’! It’s just way to easy (and now cheap too) to start a noncontextual ad campaign using a contextual ad program. It’s all keywords based, just like the good old META tag, remember? Starting to see a pattern here? Evolution baby! Only difference is: it’s not free anymore.
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