Internet Advertising Revenues Again Reach New Highs, Estimated to Pass $21 Billion in 2007 and Hit Nearly $6 Billion in Q4 2007
Full-Year 2007 and Q4 Results Continue Industry’s Record-Breaking Year-on-Year and Quarter-on-Quarter Growth, According to IAB and PwC
NEW YORK, NY (February 25, 2008) – The Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC) today announced that […]
On Thurs. December 20th, the IAB released the final Rich Media Measurement Guidelines. A quick read of what this was about;
“The guidelines determine at which point a rich media ad impression is counted. Rich media ads are in formats that permit users to interact with them, as opposed to simply being animated. Rich media ad […]
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