Its Share OF Voice Not Share YOUR Voice
And if someone could tell Loren Feldman that, it would be nice :)
“Share of voice” is defined as a relative portion of inventory available to a single advertiser within a defined market sector over a specified time period.
I first noticed it at Search Engine Land by Barry Schwartz: “Official: Google AdWords Adds Impression Share Metric.”
“Discover your share of voice with Impression Share reporting”
The Inside Adwords Blog sheds light on “What’s the share of voice for my AdWords campaign?” and introduces Impression Share reporting.
Additional definition for Adwords - “Share of voice” is a metric often used in the advertising industry to represent the relative portion of ad inventory available to a single advertiser within a defined market over a specified time period. Impression Share, a new AdWords metric, is similar to share of voice — it represents the percentage of times your ads were actually shown in relation to the total number of chances your ads could have been shown, based on your keyword and campaign settings.
Judy, from the Adwords crew, tells us “Impression Share is available for performance reports at the account- or campaign-level” and then leads us to the instructions where we find out how to run a Campaign Performance report with this metric.
Tags: campaign_performance_reports, google_adwords, impressions_share, impressions_share_metric, share_of_voice
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